
Spectacular holographic illusions in unseen quality in real time in the Yacht Club di Monaco with IceMagic and IceNet technologies by Studio Tangram and MDH Hologram
Presented to an audience of sailing enthusiasts, VIPs and royalty, this holographic show will be remembered in history as one of the most exclusive events, in an equally exclusive location: The Monaco Yacht Club.
The audience in Monaco and from all over the world was left astonished. The new Prada Cup trophy – designed by Mark Newson – was unveiled in holographic form and life-sized with IceMagic technology by Studio Tangram and MDH Hologram. Purity and simplicity in design combined perfection with the unexpected.
During the holographic presentation, Luna Rossa’s team was at the heart of the Prada Cup launch. Thanks to the IceNet technology two members of Luna Rossa’s team – Jimmy Spithill and Nicholas Brezzi Villi – actively participated in holographic and real-time form from their base in Cagliari, at the holographic live performance on stage in Monte Carlo. Two holographic athletes interacted in life-size with guests on stage at the event.
This holographic show is a glimpse into the future of the largest sailing competition in the world: the audience was left breathless as they saw the new AC75 whizzing through the club in form of a hologram, unveiling the latest Prada Cup innovations. By using cutting-edge holographic projection techniques with unprecedented streaming capabilities, Studio Tangram and MDH Hologram made history in holographic presentations at the most prestigious event in the sport of sailing. Using presenter Charlie Webster’s words: “This is the future of events and presentations”.
Credits
- Storyboard: Studio Tangram & MDH Hologram in collaboration with COR36
- Production: Studio Tangram & MDH Hologram in collaboration with COR36
- Animation: MDH Hologram
- Technical Solution: Studio Tangram & MDH Hologram
- Operation & Logistics: Studio Tangram & MDH Hologram in collaboration with COR36