
Holographic show for China's big annual television event: " Singles Day"
Celebrating the world’s leading basketball superstar, ‘The King’ LeBron James, the world Nike commissioned MDH Hologram to create a holographic spectacle for one of the world’s biggest TV events. Annually, on ‘Singles Day’ the 11/11 Gala in China presents the world’s newest product innovations to a mass audience with millions of viewers.
Masterminded by the global advertising company Mindshare, for the Unapologetic Campaign of Nike’s new LeBron James ‘BattleKnit’ design, MDH and Studio Tangram created LeBron James hologram as a larger than life apparition at Shanghai’s Mercedes Benz arena. Recorded at the Ritz Carlton in Hong Kong, the King’s hologram transformed into a giant Lion – the symbol of LeBron James.
Stunning slow-motion recordings, and larger than life holographic projection resulted in a lasting legacy for LeBron James, created by MDH Hologram and Studio Tangram.
Credits
- Recording: Studio Tangram – MDH Hologram
- Storyboarding: MDH Hologram
- Visual Effects & Animation: MDH Hologram
- Conceptualisation: Mindshare