Sincerely, Oscar
The World's First Holographic Musical Production

With ‘Sincerely, Oscar’, MDH Hologram and Studio Tangram wrote history, in creating the first-ever holographic Broadway production of its kind: ‘Sincerely, Oscar’ brought the Broadway legend Oscar Hammerstein back to life as a life-sized, photorealistic hologram – in this mesmerizing new stage production using ICEMagic hologram technology.

​Singer and songwriter Doreen Taylor performed in her play ‘Sincerely, Oscar’ side by side with Azudi Onyejekwe and legendary composer Oscar Hammerstein’s hologram, in a spectacular memento of Oscar Hammerstein’s most important compositions. Oscar Hammerstein is widely regarded as father of the Broadway musical as composer of classics such as ‘Showboat’, ‘King & I’ and ‘Sound of Music’. MDH Hologram and Studio Tangram artfully resurrected Oscar Hammerstein, with this touching and personal rendition of his creative journey.

‘Sincerely, Oscar’ featured MDH Hologram’s world-famous ICEMagic technology, in the World premiere of a holographic musical performance at Acorn Theatre, Off-Broadway! Embedded into live projection mapping and a state-of-the-art stage design by David Pedemonti, Oscar’s hologram appeared on a 5m x 4m ICEmagic stage as a life-like and photorealistic hologram. The retractable ICEMagic technology was seamlessly integrated into an elaborate set design, providing a fully automated solution for maximum flexibility. Combining cutting-edge visual effects with the ‘Sound of Music’, the holographic performance wowed a global audience on 42nd Street, New York City. This live and holographic musical wrote history in the world of Broadway theatre and beyond.

Credits

  • Technical Production, Design, Installation, and Supervision: MDH Hologram & Studio Tangram
  • Production, Lighting Design and Stage Design: David Pedemonti
  • Lyrics and Performance: Doreen Taylor
  • Director: Dugg McDonough
  • Live Action Shoot and Content Production: MDH Hologram & Studio Tangram
  • Logistics and Coordination: MDH Hologram & Studio Tangram