Dior - I Feel Blue – West Bund Art Center, Shanghai

For Dior’s Pret-a Porter show, Studio Tangram and MDH Hologram created one of its largest hologram setups to date – a 30m by 8m hologram catwalk of unprecedented scale.

The opening night saw an audience of more than 1000 guests, as Dior’s 2 day spectacular “I Feel Blue’-experience exceeded all expectations. Original Christian Dior dresses met a spectacular fashion show of unprecedented scale: 5m tall models whirled around the catwalk, for the ultimate fashion hologram experience.

With the “I Feel Blue”- event, Dior’s Maria Grazia Chiuri bathed Shanghai’s fashionable West Bund Art Centre in blue.

The holograms built the centre-piece of this unique fashion extravaganza.

Credits

  • Hologram architectural Design: Studio Tangram / MDH Hologram
  • Installation and Setup: Studio Tangram / MDH Hologram
  • Holographic consultancy: MDH Hologram