Mi.Co – Milano SuperFuture, Milan

The insurance company took a chance on our technology and chose holograms to present a new app that simplifies and assists the work of its agents.

Over two thousand five hundred people gathered at Milan Congress Center to attend the event where holograms, speakers, videos and graphic designers introduced the new digital tool.

An ad hoc installation of our IceMagic (holographic theater) has been developped for the display of the holograms, including an automated structure on the huge stage of the convention.

All in all, it was a sublime combination of technologies that attracted the attention and applause of the public.