36th America’s Cup Overture – Cowes

36th America’s Cup Overture – Cowes MDH Hologram stunned audiences at the 36th America’s Cup Overture event held in Cowes with a holographic spectacle of unprecedented visual impact. The design of the new America’s Cup yacht – the AC75, a ground-breaking foiling monohull was revealed in holographic form to an audience of VIPs. Implementing a gigantic 9m x 4m IceMagic holographic screen…

The History of Special Effects During Live Shows

The world of entertainment has always sought new ways of impressing and engaging the public. Since the Ancient Theatre times, special effects have always played an essential part in a show. Over the centuries, these effects have constantly evolved, becoming more and more realistic – as we can see today with holograms. Entertainment is based…

Artrooms Roma – Church Palace, Rome

Artrooms Roma – Church Palace, Rome In a national exclusive premiere, the performances of illusionist Erix Logan and singer and actress Sara Maya were beamed live from Milan to Rome – the Eternal city – as Holograms! Through the use of the EyeMagic technology, a “prêt-à-porter” version of our holographic theatre IceMagic, audiences at ArtRooms Rome interacted…

ArtRooms 2018, London

ArtRooms 2018, London ArtRooms, one of London’s pre-eminent Art calendar events, brings to gather the most exciting artists in a single, buzzing event:  Set within the elegance and glamour of the Meliá White House, ARTROOMS is an interactive showcase of today’s most thought-provoking, mind-bending and awe-inspiring artists, carefully selected from across the globe by a panel…