Altaformazione – CORPORATE DIGITAL LEARNING SUMMIT 2019, Milan

The most creative and spectacular summit on digital learning. Milan: CORPORATE DIGITAL LEARNING SUMMIT 2019 The event was conceived, promoted and organized by Altaformazione, where professionals of important multinational corporations shared Digital Learning experiences looking towards new ways and new forms of learning. The event opened with the surprising intervention of Vittorio Zingales in the…

Volvo – Project E.V.A., Milan

Automotive Safety and a Hologram: a combination of “Strong Impact” Volvo presents the project “The E.V.A. initiative – EQUAL VEHICLES FOR ALL ” Volvo, the Swedish car manufacturer, presented the “E.V.A. – Equal Vehicles for all” on March 27th 2019 in Milan. EQUAL VEHICLES FOR ALL is based on the concept of shared security. The…

Yamamay – new Flagship Store, Milan

Yamamay presents the 2019 summer collection at the new Flagship Store in Milan Yamamay launches their brand-new Flagship Store at Via Cordusio, Milan, with elegance and cutting-edge technology – presenting the 2019 Summer Collection in a sparkling holographic show. Yamamay’s journey to the most beautiful beaches of the World continues with their ‘Save the Ocean’…

“Sincerely, Oscar” – Acorn Theatre, Broadway

Sincerely, Oscar The World’s First Holographic Musical Production With ‘Sincerely, Oscar’, MDH Hologram and Studio Tangram wrote history, in creating the first-ever holographic Broadway production of its kind: ‘Sincerely, Oscar’ brought the Broadway legend Oscar Hammerstein back to life as a life-sized, photorealistic hologram – in this mesmerizing new stage production using ICEMagic hologram technology.…

Mi.Co – Milano SuperFuture, Milan

Mi.CO – Milan SuperFuture: Allianz convention dedicated to agents The insurance company took a chance on our technology and chose holograms to present a new app that simplifies and assists the work of its agents. Over two thousand five hundred people gathered at Milan Congress Center to attend the event where holograms, speakers, videos and…

36th America’s Cup Overture – Cowes

36th America’s Cup Overture – Cowes MDH Hologram stunned audiences at the 36th America’s Cup Overture event held in Cowes with a holographic spectacle of unprecedented visual impact. The design of the new America’s Cup yacht – the AC75, a ground-breaking foiling monohull was revealed in holographic form to an audience of VIPs. Implementing a gigantic 9m x 4m IceMagic holographic screen…

The History of Special Effects During Live Shows

The world of entertainment has always sought new ways of impressing and engaging the public. Since the Ancient Theatre times, special effects have always played an essential part in a show. Over the centuries, these effects have constantly evolved, becoming more and more realistic – as we can see today with holograms. Entertainment is based…