{"id":4799,"date":"2021-05-17T11:18:03","date_gmt":"2021-05-17T09:18:03","guid":{"rendered":"https:\/\/www.studiotangram.com\/?post_type=dt_portfolio&p=4799"},"modified":"2024-04-02T11:41:45","modified_gmt":"2024-04-02T09:41:45","slug":"nike-celebrates-superstar-lebron-james-at-singles-day-in-china","status":"publish","type":"dt_portfolio","link":"https:\/\/www.studiotangram.com\/en\/project\/nike-celebrates-superstar-lebron-james-at-singles-day-in-china\/","title":{"rendered":"Nike celebrates superstar LeBron James at “Singles Day” in China"},"content":{"rendered":"

[vc_row][vc_column][vc_single_image image=”4802″ img_size=”full”][vc_custom_heading text=”Holographic show for China’s big annual television event: “ Singles Day“” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes”][vc_column_text]Celebrating the world\u2019s leading basketball superstar, \u2018The King\u2019 LeBron James, the world Nike commissioned MDH Hologram to create a holographic spectacle for one of the world\u2019s biggest TV events. Annually, on \u2018Singles Day\u2019\u00a0 the 11\/11 Gala in China presents the world\u2019s newest product innovations to a mass audience with millions of viewers.<\/p>\n

Masterminded by the global advertising company Mindshare, for the Unapologetic Campaign of Nike\u2019s new LeBron James \u2018BattleKnit\u2019 design, MDH and Studio Tangram created LeBron James hologram as a larger than life apparition at Shanghai\u2019s Mercedes Benz arena. Recorded at the Ritz Carlton in Hong Kong, the King\u2019s hologram transformed into a giant Lion – the symbol of LeBron James.<\/p>\n

Stunning slow-motion recordings, and larger than life holographic projection resulted in a lasting legacy for LeBron James, created by MDH Hologram and Studio Tangram.[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/2″]

Credits<\/h3><\/div>
<\/span><\/div><\/div>
    \n
  • Recording:<\/strong> Studio Tangram – MDH Hologram<\/li>\n
  • Storyboarding:<\/strong> MDH Hologram<\/li>\n<\/ul>\n<\/div>[\/vc_column_inner][vc_column_inner width=”1\/2″]
    <\/div>
      \n
    • Visual Effects & Animation:<\/strong> MDH Hologram<\/li>\n
    • Conceptualisation:<\/strong> Mindshare<\/li>\n<\/ul>\n<\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”CONTACT US” font_container=”tag:h4|text_align:center|color:%23dd3333″ use_theme_fonts=”yes” link=”url:%2Fen%2Fcontact%2F”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

      [vc_row][vc_column][vc_single_image image=”4802″ img_size=”full”][vc_custom_heading text=”Holographic show for China’s big annual television event: “ Singles Day“” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes”][vc_column_text]Celebrating the world\u2019s leading basketball superstar, \u2018The King\u2019 LeBron James, the world Nike commissioned MDH Hologram to create a holographic spectacle for one of the world\u2019s biggest TV events. Annually, on \u2018Singles Day\u2019\u00a0 the 11\/11 Gala in China presents the…<\/p>\n","protected":false},"author":2,"featured_media":4805,"comment_status":"closed","ping_status":"closed","template":"","dt_portfolio_category":[32],"dt_portfolio_tags":[],"class_list":["post-4799","dt_portfolio","type-dt_portfolio","status-publish","has-post-thumbnail","hentry","dt_portfolio_category-holograms","dt_portfolio_category-32","description-off"],"_links":{"self":[{"href":"https:\/\/www.studiotangram.com\/en\/wp-json\/wp\/v2\/dt_portfolio\/4799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.studiotangram.com\/en\/wp-json\/wp\/v2\/dt_portfolio"}],"about":[{"href":"https:\/\/www.studiotangram.com\/en\/wp-json\/wp\/v2\/types\/dt_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.studiotangram.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.studiotangram.com\/en\/wp-json\/wp\/v2\/comments?post=4799"}],"version-history":[{"count":7,"href":"https:\/\/www.studiotangram.com\/en\/wp-json\/wp\/v2\/dt_portfolio\/4799\/revisions"}],"predecessor-version":[{"id":5028,"href":"https:\/\/www.studiotangram.com\/en\/wp-json\/wp\/v2\/dt_portfolio\/4799\/revisions\/5028"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.studiotangram.com\/en\/wp-json\/wp\/v2\/media\/4805"}],"wp:attachment":[{"href":"https:\/\/www.studiotangram.com\/en\/wp-json\/wp\/v2\/media?parent=4799"}],"wp:term":[{"taxonomy":"dt_portfolio_category","embeddable":true,"href":"https:\/\/www.studiotangram.com\/en\/wp-json\/wp\/v2\/dt_portfolio_category?post=4799"},{"taxonomy":"dt_portfolio_tags","embeddable":true,"href":"https:\/\/www.studiotangram.com\/en\/wp-json\/wp\/v2\/dt_portfolio_tags?post=4799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}