{"id":3155,"date":"2017-10-28T17:22:38","date_gmt":"2017-10-28T15:22:38","guid":{"rendered":"https:\/\/www.studiotangram.com\/?post_type=dt_portfolio&p=3155"},"modified":"2024-04-02T11:41:52","modified_gmt":"2024-04-02T09:41:52","slug":"23-artrooms-2018-london","status":"publish","type":"dt_portfolio","link":"https:\/\/www.studiotangram.com\/en\/project\/23-artrooms-2018-london\/","title":{"rendered":"ArtRooms 2018, London"},"content":{"rendered":"

[vc_row][vc_column][vc_single_image image=”3162″ img_size=”full”][vc_custom_heading text=”ArtRooms 2018, London” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes”][vc_column_text]<\/p>\n

ArtRooms, one of London’s pre-eminent Art calendar events, brings to gather the most exciting artists in a single, buzzing event:\u00a0\u00a0Set within the elegance and glamour of the Meli\u00e1 White House, ARTROOMS is an interactive showcase of today\u2019s most thought-provoking, mind-bending and awe-inspiring artists, carefully selected from across the globe by a panel of leading industry experts, art critics and buyers. Selected artists are invited to exhibit for free. This is London\u2019s unique opportunity to come and scout art news and trends from all over the world.<\/span><\/p>\n

Aura is the result of the collaboration between MDH Hologram and Analema\u00a0Group,\u00a0an\u00a0art collective – lead by Oliver Gingrich, Evgenia Emets and Dr. Alain Renaud – focusing on the intersection between art and science\u00a0Aura\u00a0presents an introspective brainwave interface as holographic projection inviting the audience to reconnect with their spiritual self, with their inner life through electroencephalographic (EEG) brainwave measurements. The headset\u00a0provides information on brainwave data which are\u00a0visualized as\u00a0abstract light sculpture. Using\u00a0MDH\u2019s EyeMagic, the projection\u00a0technique suggests the dual nature of presence as spirit and as a physical condition.\u00a0Aura was\u00a0part of the\u00a0Interactive Project Section of the Artrooms Fair London.<\/span><\/p>\n

MDH EyeMagic\u00a0is the first holographic projection pod that withstands all ambient lighting, resulting in a unique optical illusion. Pioneered for Ralph Lauren\u2019s flagship store on 5th<\/sup><\/span>\u00a0Avenue, MDH\u2019s EyeMagic has now been seen at London Fashion Week, at the Serpentine Gallery, Frieze Art Week and at last year\u2019s Artrooms Fair London. The EyeMagic creates the ultimate optical illusion, with hitherto unseen impact. The audience is left to be visually amazed and here \u2013 invited to interact. Aura takes this interaction to a new level, allowing the audience to connect with their inner self using a holographic display.<\/p>\n

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Credits<\/h3><\/div>
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  • Concept:<\/strong> MDH Hologram & Analema Group<\/li>\n
  • Content:<\/strong> Analema Group<\/li>\n
  • Technical Conception:<\/strong> Studio Tangram & MDH Hologram<\/li>\n<\/ul>\n<\/div>[\/vc_column_inner][vc_column_inner width=”1\/2″]
    <\/div>
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    • Logistic & Production:<\/strong> Studio Tangram & MDH Hologram<\/li>\n
    • Installation:<\/strong> MDH Hologram<\/li>\n<\/ul>\n<\/div>[\/vc_column_inner][\/vc_row_inner][vc_video link=”https:\/\/vimeo.com\/255583984″][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”CONTACT US” font_container=”tag:h4|text_align:center|color:%23dd3333″ use_theme_fonts=”yes” link=”url:%2Fen%2Fcontact%2F”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

      [vc_row][vc_column][vc_single_image image=”3162″ img_size=”full”][vc_custom_heading text=”ArtRooms 2018, London” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes”][vc_column_text] ArtRooms, one of London’s pre-eminent Art calendar events, brings to gather the most exciting artists in a single, buzzing event:\u00a0\u00a0Set within the elegance and glamour of the Meli\u00e1 White House, ARTROOMS is an interactive showcase of today\u2019s most thought-provoking, mind-bending and awe-inspiring artists, carefully selected from across…<\/p>\n","protected":false},"author":2,"featured_media":3166,"comment_status":"closed","ping_status":"closed","template":"","dt_portfolio_category":[32],"dt_portfolio_tags":[],"class_list":["post-3155","dt_portfolio","type-dt_portfolio","status-publish","has-post-thumbnail","hentry","dt_portfolio_category-holograms","dt_portfolio_category-32","description-off"],"_links":{"self":[{"href":"https:\/\/www.studiotangram.com\/en\/wp-json\/wp\/v2\/dt_portfolio\/3155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.studiotangram.com\/en\/wp-json\/wp\/v2\/dt_portfolio"}],"about":[{"href":"https:\/\/www.studiotangram.com\/en\/wp-json\/wp\/v2\/types\/dt_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.studiotangram.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.studiotangram.com\/en\/wp-json\/wp\/v2\/comments?post=3155"}],"version-history":[{"count":9,"href":"https:\/\/www.studiotangram.com\/en\/wp-json\/wp\/v2\/dt_portfolio\/3155\/revisions"}],"predecessor-version":[{"id":3202,"href":"https:\/\/www.studiotangram.com\/en\/wp-json\/wp\/v2\/dt_portfolio\/3155\/revisions\/3202"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.studiotangram.com\/en\/wp-json\/wp\/v2\/media\/3166"}],"wp:attachment":[{"href":"https:\/\/www.studiotangram.com\/en\/wp-json\/wp\/v2\/media?parent=3155"}],"wp:term":[{"taxonomy":"dt_portfolio_category","embeddable":true,"href":"https:\/\/www.studiotangram.com\/en\/wp-json\/wp\/v2\/dt_portfolio_category?post=3155"},{"taxonomy":"dt_portfolio_tags","embeddable":true,"href":"https:\/\/www.studiotangram.com\/en\/wp-json\/wp\/v2\/dt_portfolio_tags?post=3155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}