{"id":1833,"date":"2015-02-16T11:42:45","date_gmt":"2015-02-16T10:42:45","guid":{"rendered":"http:\/\/www.studiotangram.com\/project\/ac-milan-museo-casa-milan-milano\/"},"modified":"2024-04-02T11:42:07","modified_gmt":"2024-04-02T09:42:07","slug":"ac-milan-museo-casa-milan-milano","status":"publish","type":"dt_portfolio","link":"https:\/\/www.studiotangram.com\/en\/project\/ac-milan-museo-casa-milan-milano\/","title":{"rendered":"AC Milan \u2013 Casa Milan Museum, Milan"},"content":{"rendered":"

[vc_row][vc_column][vc_single_image image=”2538″ img_size=”full”][vc_custom_heading text=”AC Milan \u2013 Casa Milan Museum, Milan” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes”][vc_column_text]\u00abOur story doesn\u2019t belong to the past. It\u2019s the way we decided to welcome the future, it\u2019s entertainment and passion: this is Milan. It\u2019s all about the heart, ours and yours.\u00bb<\/em>\u00a0<\/em>Barbara Berlusconi \u2013 AC Milan President<\/em>[\/vc_column_text][vc_column_text]Studio Tangram created once again an incredible opportunity: a magical meeting with the great legends of AC Milan Football Club.<\/p>\n

AC Milan is the first sports club to have, within its museum Casa Milan, a permanent holographic exhibition, giving all Milan fans the chance to meet past and present champions.<\/p>\n

A game of lighting and colours that guides viewers through the story of the club, accompanied by President Barbara Berlusconi and football heroes such as Franco Baresi, Andriy Shevchenko, Paolo Maldini and Kak\u00e0.<\/p>\n

Merging images, words and emotions, this holographic installation describes the history, the identity and the values of Milan Football Club.<\/p>\n

The life-sized projections of football players narrate episodes, memories and merits of the red and black story. This amazing holographic projection crosses, within a few minutes, past, present and future of Milan Football Club.<\/p>\n

It is a unique journey that cannot be missed.<\/p>\n

The idea comes deep from the heart of Milan Football Club, to go straight to the heart of its supporters. A great opportunity to reinforce the interest and loyalty to the team: We are AC Milan.<\/p>\n

About<\/strong><\/p>\n

The cast \u2013 Barbara Berlusconi, Franco Baresi, Andriy Shevchenko, Paolo Maldini, and Kak\u00e0 \u2013 was filmed in studio. The 3D animation effects were created in post-production. A perfect mix between 2D, holographic projection, and 3D animation.<\/p>\n

Everything is surrounded by a solemn rhythm, a captivating sound design that matches the holographic projections.<\/p>\n

To create the holograms within the museum we used an Holographic Theatre\u00a0installation.<\/p>\n

Reactions<\/strong><\/p>\n

At the opening ceremony of AC Milan Museum, the visitors welcomed this innovative form of communication with rounds of applause.[\/vc_column_text][vc_row_inner][vc_column_inner]

Credits<\/h3><\/div>
<\/span><\/div><\/div>
    \n
  • Production:<\/strong> Studio Tangram<\/li>\n
  • Storyboard:<\/strong> Giovanni Audifreddi<\/li>\n
  • 3D Animation:<\/strong> Studio Tangram<\/li>\n
  • Holographic Theatre:<\/strong>\u00a0Studio Tangram<\/li>\n<\/ul>\n<\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”CONTACT US” font_container=”tag:h4|text_align:center|color:%23dd3333″ use_theme_fonts=”yes” link=”url:%2Fen%2Fcontact%2F”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

    [vc_row][vc_column][vc_single_image image=”2538″ img_size=”full”][vc_custom_heading text=”AC Milan \u2013 Casa Milan Museum, Milan” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes”][vc_column_text]\u00abOur story doesn\u2019t belong to the past. It\u2019s the way we decided to welcome the future, it\u2019s entertainment and passion: this is Milan. It\u2019s all about the heart, ours and yours.\u00bb\u00a0Barbara Berlusconi \u2013 AC Milan President[\/vc_column_text][vc_column_text]Studio Tangram created once again an incredible opportunity: a…<\/p>\n","protected":false},"author":2,"featured_media":2536,"comment_status":"closed","ping_status":"closed","template":"","dt_portfolio_category":[32],"dt_portfolio_tags":[],"class_list":["post-1833","dt_portfolio","type-dt_portfolio","status-publish","has-post-thumbnail","hentry","dt_portfolio_category-holograms","dt_portfolio_category-32","description-off"],"_links":{"self":[{"href":"https:\/\/www.studiotangram.com\/en\/wp-json\/wp\/v2\/dt_portfolio\/1833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.studiotangram.com\/en\/wp-json\/wp\/v2\/dt_portfolio"}],"about":[{"href":"https:\/\/www.studiotangram.com\/en\/wp-json\/wp\/v2\/types\/dt_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.studiotangram.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.studiotangram.com\/en\/wp-json\/wp\/v2\/comments?post=1833"}],"version-history":[{"count":9,"href":"https:\/\/www.studiotangram.com\/en\/wp-json\/wp\/v2\/dt_portfolio\/1833\/revisions"}],"predecessor-version":[{"id":2575,"href":"https:\/\/www.studiotangram.com\/en\/wp-json\/wp\/v2\/dt_portfolio\/1833\/revisions\/2575"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.studiotangram.com\/en\/wp-json\/wp\/v2\/media\/2536"}],"wp:attachment":[{"href":"https:\/\/www.studiotangram.com\/en\/wp-json\/wp\/v2\/media?parent=1833"}],"wp:term":[{"taxonomy":"dt_portfolio_category","embeddable":true,"href":"https:\/\/www.studiotangram.com\/en\/wp-json\/wp\/v2\/dt_portfolio_category?post=1833"},{"taxonomy":"dt_portfolio_tags","embeddable":true,"href":"https:\/\/www.studiotangram.com\/en\/wp-json\/wp\/v2\/dt_portfolio_tags?post=1833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}