{"id":1810,"date":"2016-05-16T11:50:30","date_gmt":"2016-05-16T09:50:30","guid":{"rendered":"http:\/\/www.studiotangram.com\/project\/medtronic-convention-youniverse-medtronic-teatro-arcimboldi-milano\/"},"modified":"2024-04-02T11:41:58","modified_gmt":"2024-04-02T09:41:58","slug":"youniverse-medtronic-convention","status":"publish","type":"dt_portfolio","link":"https:\/\/www.studiotangram.com\/en\/project\/youniverse-medtronic-convention\/","title":{"rendered":"Medtronic – Convention Youniverse Medtronic \u2013 Teatro Arcimboldi, Milan"},"content":{"rendered":"

[vc_row][vc_column][vc_single_image image=”2492″ img_size=”full”][vc_custom_heading text=”Medtronic – Convention Youniverse Medtronic \u2013 Teatro Arcimboldi, Milan” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes”][vc_column_text]Last 12th of July, Teatro degli Arcimboldi of Milan held the exciting Youniverse Medtronic Convention \u2013 one of the most important shows in the world for production, assistance, research, and development of medical products.<\/p>\n

Cooperation, innovation and commitment are the three key words that created one of the most thrilling holographic productions.<\/p>\n

On stage, real and virtual characters played with special effects during a breathtaking show where dance, creativity and technology harmoniously combined.<\/p>\n

Right in this \u201cholographic universe\u201d the dancer performed with a magic and pulsating energy, blurring the boundaries between the real and the virtual. It was not easy to distinguish the actual performer from his holographic double on stage as everything was perfectly attuned.<\/p>\n

The filming was realised in our Studios and the effects supporting the dancers \u2013 universe, galaxy and stardust \u2013 were created in post-production by Studio Tangram and MDH Hologram\u2013London teams.<\/p>\n

Four other characters, Medtronic Business Managers, then entered the scene, filling the space with visual and audio effects in tandem with virtual objects. Following on from this, it was the turn of the holographic Dundu and, last but not least, a special guest arriving straight from the future, Medtronic CEO\u2019s hologram.<\/p>\n

Medtronic Convention: \u201cThe Holographic Show\u201d<\/p>\n

About<\/strong><\/p>\n

To create the hologram we used a 15m x 4m x 5m Holographic Theatre.<\/p>\n

Reactions<\/strong><\/p>\n

It was an extraordinary meeting that featured dynamism, ultimate technologies and multiple changes of scenery. Once again, the magic of holograms captured the audience\u2019s attention; the dancing shows \u2013 both real and virtual \u2013 left everyone speechless, Medtronic Business Managers\u2019 performance amused the crowd, and the special guest arriving from the future was welcomed with rounds of applause.[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/2″]

Credits<\/h3><\/div>
<\/span><\/div><\/div>
    \n
  • Production:<\/em><\/strong> Studio Tangram<\/li>\n
  • Post-production:<\/em><\/strong> MDH Hologram<\/li>\n
  • Holographic effects:<\/em><\/strong>\u00a0 MDH Hologram<\/li>\n
  • 3D Animation:<\/em><\/strong> MDH Hologram<\/li>\n
  • H<\/em><\/strong>olographic Theatre\u00a0Installation:<\/em><\/strong> Studio Tangram<\/li>\n<\/ul>\n<\/div>[\/vc_column_inner][vc_column_inner width=”1\/2″]
    <\/div>
      \n
    • Concept board & Storyboard:<\/em><\/strong> Sinergie Live Communication<\/li>\n
    • Creative Direction:<\/em><\/strong> Umberto Cigognini<\/li>\n
    • Coreography and Art Direction:<\/em><\/strong> Marco Bebbu<\/li>\n
    • Performer:<\/em><\/strong> Stefano Simmaco<\/li>\n<\/ul>\n<\/div>[\/vc_column_inner][\/vc_row_inner][vc_video link=”https:\/\/vimeo.com\/177581759″][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=”CONTACT US” font_container=”tag:h4|text_align:center|color:%23dd3333″ use_theme_fonts=”yes” link=”url:%2Fen%2Fcontact%2F”][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

      [vc_row][vc_column][vc_single_image image=”2492″ img_size=”full”][vc_custom_heading text=”Medtronic – Convention Youniverse Medtronic \u2013 Teatro Arcimboldi, Milan” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes”][vc_column_text]Last 12th of July, Teatro degli Arcimboldi of Milan held the exciting Youniverse Medtronic Convention \u2013 one of the most important shows in the world for production, assistance, research, and development of medical products. Cooperation, innovation and commitment are the three key…<\/p>\n","protected":false},"author":2,"featured_media":3755,"comment_status":"closed","ping_status":"closed","template":"","dt_portfolio_category":[32],"dt_portfolio_tags":[],"class_list":["post-1810","dt_portfolio","type-dt_portfolio","status-publish","has-post-thumbnail","hentry","dt_portfolio_category-holograms","dt_portfolio_category-32","description-off"],"_links":{"self":[{"href":"https:\/\/www.studiotangram.com\/en\/wp-json\/wp\/v2\/dt_portfolio\/1810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.studiotangram.com\/en\/wp-json\/wp\/v2\/dt_portfolio"}],"about":[{"href":"https:\/\/www.studiotangram.com\/en\/wp-json\/wp\/v2\/types\/dt_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.studiotangram.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.studiotangram.com\/en\/wp-json\/wp\/v2\/comments?post=1810"}],"version-history":[{"count":8,"href":"https:\/\/www.studiotangram.com\/en\/wp-json\/wp\/v2\/dt_portfolio\/1810\/revisions"}],"predecessor-version":[{"id":2561,"href":"https:\/\/www.studiotangram.com\/en\/wp-json\/wp\/v2\/dt_portfolio\/1810\/revisions\/2561"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.studiotangram.com\/en\/wp-json\/wp\/v2\/media\/3755"}],"wp:attachment":[{"href":"https:\/\/www.studiotangram.com\/en\/wp-json\/wp\/v2\/media?parent=1810"}],"wp:term":[{"taxonomy":"dt_portfolio_category","embeddable":true,"href":"https:\/\/www.studiotangram.com\/en\/wp-json\/wp\/v2\/dt_portfolio_category?post=1810"},{"taxonomy":"dt_portfolio_tags","embeddable":true,"href":"https:\/\/www.studiotangram.com\/en\/wp-json\/wp\/v2\/dt_portfolio_tags?post=1810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}